Many in finance are still processing the potential impact of the chancellor’s budget announced last week and how it will directly impact their clients. In this blog, I hope to help you understand some of the potential financial impacts as we look forward to leaving lockdown and embracing a vaccinated new world.
So far as grants are concerned, the new date to watch out for is September 30th. On 30th September the CJRS grant and the SEIS grant will end (following a three-month tapering off period). This is also when the reduced VAT rate of 5% for hospitality, accommodation and attractions will end, rising to 12.5%, and when the extended Apprenticeship incentives will finish.
Why is September such an important month? Because Mr Johnson wants to remove all restrictions on 21st June. If all goes according to the latest road map, the last restrictions to trade will be lifted on 21st June, though many businesses are hoping to open again from 12th April. This gives us three to five months to get back on our feet before the support ends and businesses will be back to fending for themselves.
Is this long enough for businesses to get back on their feet? Probably. A quick google search reveals it can take a start-up business up to five years before it starts making a profit (if at all) but that the business wants to have a maximum of six months’ worth of debt on its books.
Given your business is not a start-up and, presumably, has an established customer base and reputation, you won’t need to work as hard to re-establish your position within the market (especially if you have been working on this throughout the pandemic). You will already have most of the resources you will need, so you won’t have this extra outlay before you can “open the doors” and you will already know your preferred suppliers. Your already past the starting point meaning your primary focus will be on persuading customers it’s safe for them to come to you and spend their money.
This is where the uncertainty lies. None can predict how long it will take for “Jo Public” to emerge from the protection of their homes and start spending again. Especially given what happened last time, when we flocked out of our homes only to be sent back having caused a second wave. I suspect people will be much more cautious this time, afraid of causing another national lockdown and of loosing another summer. If you have the financial capacity, it may help to go above and beyond when it comes to cleaning, safety and informing potential customers this is what you’re doing. The added reassurance may help encourage them to visit you first.
Equally, no one can predict how many will prefer to save their money, investing “for a rainy day” instead of splashing out on non-essential goods and services. After all, it’s the people and businesses that had reserves allowing them to pivot in those first few months that have survived and thrived during lockdown.
Successfully getting the economy back on its feet will involve a lot of reassurance and confidence building combined with innovative marketing strategies many developed during lock down, and you will need to start laying the groundwork now (if you haven’t already) to get that important commercial advantage. It’s time to invest in the future.